How To Improve Customer Engagement In A Call Center: 12 Strategies To Get It Right
The cost of acquiring new customers is far higher than retaining existing ones. In fact, the average customer acquisition cost (CAC) is around $606 per customer. Additionally, churn costs U.S. businesses $168 billion each year. But the average cost to simply retain a customer is only around $200. And your top 10% most loyal customers will spend twice as much as other customers.
