CX Maturity and the Hierarchy of Needs


When you are trying to understand the customer experience (CX) maturity of an organization, Maslow’s hierarchy of needs is a useful analogy. To simplify it to death, before thinking of self-actualization needs (e.g., living a fulfilling and meaningful life), a person must meet their basic needs for physical survival (e.g., to fill their belly).

Want Voice of the Customer insights without the annoying surveys?

See how Loris is putting the easy in VOC with our latest release. 
Read all about it and take a product tour here.

Heading to CCW Las Vegas June 4th to 6th? 

Stop by booth #1201 to connect with the Loris team or reserve your time in advance before schedules fill up!