
Understanding Call Center Cost Per Call (and Why You’re Measuring It Wrong)
Call Center Cost Per Call (CPC) is one of the most tracked metrics in customer support. It’s easy to calculate (total cost/# of calls), quick to benchmark, and gives an
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Boost productivity with
50% higher concurrency
Boost CSAT
scores by 20%
Create more consistent &
on-brand conversations
Get more ROI from
your CS platform
Reduce handle
time by 25%
Provide immediate impact
with one-click integration
Boost productivity with 50% higher concurrency
Boost CSAT scores by 20%
Create more consistent & on-brand conversations
Get more ROI from your CS platform
Reduce handle time by 25%
Provide immediate impact with one-click integration
Call Center Cost Per Call (CPC) is one of the most tracked metrics in customer support. It’s easy to calculate (total cost/# of calls), quick to benchmark, and gives an
Delivering exceptional customer experiences is crucial. In fact, 73% of customers say their experience influences their purchasing decisions. But if you’re reading this, you already know that call center quality
While having a reasonable timeline for Return on Investment (ROI) is necessary to get organizational buy-in, excessive focus on immediate return on investment (ROI) can make your AI strategy dangerously